Tag Archives: creative social media

Jumping on the ‘social media awareness day’ bandwagon

You will have noticed a lot of organisations are using awareness days within their social media content.

It’s the most vanilla and unimaginative thing you can do for your organisations social media activity. Why? Let me give you three main reasons:

1) There are too many bland and unusual awareness days now. Here’s a few… World Towel Day, National Television Day, World Password Day… that’s all I can give you my brain switched off when I was looking through the list and I started feeling disorientated and lost.
Here’s more if you have time to procrastinate:


2) It’s unimaginative and boring – Organisations are jumping on the social media awareness day bandwagon to find any mediocre link with their organisation. For example ‘National Chocolate Day’… “to celebrate why not treat yourself to a bar of our delicious chocolate’. Yawn! Really? Everyday is a chocolate day for me!

3) It is becoming far too common. Organisations see it as an attempt to join what’s trending on the day. It’s not a good look.
I always think it acts like a fall back plan for people who haven’t thought about creating content that adds value.

If you are going to link into awareness days- make sure you are offering something of value or something different. Don’t just follow the sheep and say something for the sake of it. Make it unique/ witty/ clever or totally unexpected. When you surprise people with different and interesting content they will warm to your organisation and their expectations will increase.


Social media is so fast moving

On a similar note- it reminds me of ‘The Mannequin challenge’.

This was fun and different… at the beginning! The Hilary Clinton Election Day is the first one I came across at the time. Loved it!

Then days went on and the novelty wore off but organisations continued to try it out weeks and months later. Too late! It’s like talking to someone for half an hour and listening to them regurgitate the same point over and over. Nobody wants or needs to hear it.
If you’re going to jump on what’s trending- Change and adapt it! Evolve the original idea and make it your own…

If you want your audiences to trust you- Here’s what you need to do…

If you expect your audiences to trust in your organisation- make sure you trust in your employees.

Trust is key for groups and organisations when enabling their employees/volunteers to use their social media channels.

A tweet from a named persons account will have far more resonance than a corporate account. Social media is all about engaging and building relationships with others.

If an organisation enables employees to have their own voice through their own social media accounts- this will create a far greater impact than an organisation that creates rules and imposes restrictions.

I’ve worked with groups who make it compulsory that their communications members using social media have to get their tweets signed off. I’m even talking about generic/ engaging/ chatty tweets.

We have too many cooks in the kitchenWhat?! It’s actually ridiculous when you think about it. By the time the tweets go round several different people in the committee/ senior management team- all personality and authenticity is stripped away.

This makes the tweets sound overly rehearsed, corporate and even worse… lacking in personality.



Let go of the controllet it go

There needs to be an understanding from your group’s committee/ management team.
Imagine you imposed the same views on employees/volunteers day to day interactions with each other and their customers as you do with social media. What would that be like?
You trust them and their ability as people to communicate so what makes social media any different?
Consider social media as part of your organisation – it’s a living and breathing entity. Social media is here to stay. Trust makes it grow.


Typos can be a good thing on social media

createIn fact- it probably helps by adding authenticity to the voice behind the account!
When you get past the premise that things really don’t need to be perfect- you will be amazed how your social media channels will grow.
When employees have freedom on social media, they contribute to raising awareness of your organisation and the overall friendly/approachable reputation you want to achieve.


Top tips

  • Have social media guidelines- but don’t make them too restrictive.
  • Trust in your employees/volunteers and watch the creative magic unfold.
  • Keep it real. Minor mistakes/typos are a good thing- it shows we are human.


Starbucks have the right idea- worth a read ‘How to turn your entire staff into a social media army’