Category Archives: PR chat

Don’t Go There.. #LiveThere

Airbnb have recently launched their latest campaign #LiveThere

The Airbnb CMO Jonathan Mildenhall aims to capture the essence of not visiting a place as a tourist but living there as a local (even if it’s just for one night). The company are digging deep into insight of the locals within places to visit. Airbnb’s app has updated features which include guidebooks from locals themselves.

airbnb1This not only separates the company from their competitors but it also offers potential customers that little bit more- experiencing the true feel for the city from the people who actually live there.  Find out more on their website.

Airbnb are very switched on when it comes to social media and recognise the importance of it when connecting with their customers. They cleverly focus their efforts on the appropriate social media platforms to use for their audience and take a personal approach when engaging with customers on Facebook or Twitter. Furthermore Airbnb ensure a range of teams within the company are clued up on social media. In doing this all teams, whether it is sales, customer service or operations, can truly understand customers needs from their own work skill set. Therefore integrating social media across the organisation which improves the overall connection with the companies audience.

‘Think global, Act local’…  this is a strong message for Airbnb’s external audience but the airbnb 2same applies internally in order to ensure they really understand their audiences needs.

Social media is not just a tool- it’s a way of working and used effectively can improve your connections with your audiences and transform your organisations overall goals.

Scottish Sun editor shares his thoughts

This week I attended a Gorkana Media briefing with Gordon Smart- ediFullSizeRendertor from the Scottish Sun.

Gordon was interviewed in front of an audience of about 20 of us.  It was a great opportunity to find out about his personal experiences, challenges and thoughts about his career in journalism and working for the Scottish Sun.

Here are my top tips from the night for PR folk

  • Relationships are key.  The more journos you know- the more likely you will get something in the paper. The best time to approach a journalist at the Scottish Sun is first thing in the morning or after work for a drink.  I thought this sounded very old school and relevant to the PR – journalist relationship before social media made an appearance.  However the key is still connecting and building relationships. Interesting to know this route is still valued by some journalists. 
  • Strong headlines grab attention. When emailing the Scottish sun treat the email subject heading as if you’re writing a breaking story.
  • Ptich your story within 27 seconds.  Get to the point! Attention spans are getting shorter due to social media.
  • Some PR professionals believe Friday’s are not a good day to pitch your story.  However Friday is still a good day to pitch.  There are days when certain stories work. Don’t underestimate a Friday

Check out Gorkana’s write up of the night:


My Top 6 PR blogs

The PR world is fast moving and constantly changing.  It’s always a good idea to keep up to speed on what’s happening.

I’ve came across some interesting blogs over the past few months. Here’s a list of my Top 6 blogs:

Simon Wakeman    Simon is an Agency Director at Deeson, his blog focuses on all things digital.  He offers a refreshing take on PR based on his own experience and includes some personal contributions. 

Stephen Waddington    Stephen sheds some light on PR happenings and also some quirky posts. Including his recent ‘Art and the importance of making things’ 

Brian Solis    Brian shares his experiences on how social media has reinvented PR.  I read one of his books for my PR course ‘Putting the Public back in PR’  I would highly recommend it

Behind the Spin   a blog for students and young professionals.

PR Conversations   a look into real life PR examples within a community of PR enthusiasts.

And finally….SocialMediaTipsBusiness

Buffer   Buffer gives you jam packed tips on social media. The blog has several contributors and covers a whole range of topics from top tips to social media measurement.  If you subscribe to the blog you receive regular updates. The blog content is top notch and easy to read. 

Happy reading!