Some groups think to stay ahead of the game they constantly need to schedule daily content to engage and encourage their followers. This is all very well if you have interesting and engaging content to run with…
However if you find yourself searching for anything so you can just tweet/post for the sake of it. Wrong move!
Giving into the pressure of pushing out similar daily content not only creates bland tweets/posts but it also weakens the interest of your followers. ,
Here are a few suggestions you can take to prevent falling into the trap of bland daily predictable posts:
If you want to monitor who tweets what, (especially if you start engaging with people) ask those involved to include their name or initials at the end of a tweet. You may still have one person who coordinates and manages your networks. Just don’t restrict your social media activity to one person.
2) Learn something new… even in your spare time! If you love social media as much as you think you do. You will go out your way to learn new skills. There is so much out there, the internet has everything you need to know… whether you want to start creating videos, podcasts, imagery or music. Skills are transferable, you might not realise at the time. But when you’re blessed with a spark of inspiration, you will have the skills to draw upon. Be creative and test things out.
3) Connect with similar people/groups not just in internet land but in real life. Inspiration doesn’t just come from searching on the internet. If you’re working in a charity/volunteering for a group- go out your way to make real connections. You will be amazed how much inspiration you get just by making a little effort.
4) Don’t overthink! Social media is real! Keep it natural. Go with the flow, sometimes intuition makes an appearance and you know the right thing to say in a given moment. Tweets like these will be more authentic and appealing.
Obviously there is a balance. Just don’t take things too seriously on your networks all the time. If you want to capture your audience, experiment every now and again…take risks!
There are no rules! You aren’t expected to update when there is nothing to say. Take the pressure off. Keep it real