Don’t Go There.. #LiveThere

Airbnb have recently launched their latest campaign #LiveThere

The Airbnb CMO Jonathan Mildenhall aims to capture the essence of not visiting a place as a tourist but living there as a local (even if it’s just for one night). The company are digging deep into insight of the locals within places to visit. Airbnb’s app has updated features which include guidebooks from locals themselves.

airbnb1This not only separates the company from their competitors but it also offers potential customers that little bit more- experiencing the true feel for the city from the people who actually live there.  Find out more on their website.

Airbnb are very switched on when it comes to social media and recognise the importance of it when connecting with their customers. They cleverly focus their efforts on the appropriate social media platforms to use for their audience and take a personal approach when engaging with customers on Facebook or Twitter. Furthermore Airbnb ensure a range of teams within the company are clued up on social media. In doing this all teams, whether it is sales, customer service or operations, can truly understand customers needs from their own work skill set. Therefore integrating social media across the organisation which improves the overall connection with the companies audience.

‘Think global, Act local’…  this is a strong message for Airbnb’s external audience but the airbnb 2same applies internally in order to ensure they really understand their audiences needs.

Social media is not just a tool- it’s a way of working and used effectively can improve your connections with your audiences and transform your organisations overall goals.

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